Guides / How to choose an ATS for a startup

How to choose an ATS for a startup

When you need an applicant tracking system, what matters at each stage, and the ten questions that separate the options.

Updated November 11, 20267 min read

The short answer

A startup needs an applicant tracking system once more than one person is involved in hiring or more than about 20 people have applied. Choose on five things: total yearly cost with add-ons, how fast you can post a real job, how applicants are screened, whether email and calendar sync work with your accounts, and whether you can export everything later. For a team under 50, expect to pay $0–400 a month.

When a spreadsheet stops working

  • Two or more people give feedback on candidates.
  • More than about 20 applicants for a role, or more than two open roles.
  • A candidate waited a week for a reply because nobody knew whose turn it was.
  • You need to show how candidate data is deleted (GDPR) or report on hiring.

ATS, recruiting CRM and HRIS

ToolWhat it managesExamples
ATSPeople who applied or were referred: jobs, pipeline, interviews, offersEvander, Ashby, Greenhouse, Workable
Recruiting CRMPeople you approach before they apply: sourcing, outreach, nurtureGem, parts of Ashby and Lever
HRISEmployees after they sign: records, payroll, time offBambooHR, Personio, Rippling

What matters at each stage

Company sizeWho hiresWhat matters most
1–15 peopleFoundersA free or cheap plan, a careers page, live in an hour, help with screening
15–60Hiring managers, perhaps a first recruiterEmail and calendar sync, scheduling, scorecards, automations, source reports
60–200A small recruiting teamPermissions, approvals, reporting, integrations with HR systems, SSO
200+Recruiting and people operationsCompliance, analytics, procurement, a large integration marketplace

Ten questions for every vendor

  • What do we pay in a year at our size, including AI, SSO, texting and extra seats?
  • Is there a free plan or a trial without a sales call?
  • How long from sign-up to a published job? Try it.
  • Is every applicant screened, and can I see why someone scored high or low?
  • Does it sync with our mail and calendar (Gmail or Outlook) so replies land on the candidate?
  • Can hiring managers and interviewers use it without paying per seat?
  • Can we write automations ourselves, or does an admin configure them?
  • Does it work with Claude or ChatGPT through an official MCP server, and what can an assistant do?
  • How does it handle consent, retention and deletion requests?
  • Can we export candidates, notes and emails if we leave?

Which ATS is easiest to set up

Ease of setup comes down to two things: can you start without a sales call, and how much do you configure before the first job is live. A free plan or a self-serve trial answers the first; the second you only learn by posting a real job. Quote-only products (Greenhouse, Lever, Teamtailor, Pinpoint) start with a demo and usually an implementation project.

ProductFree planTrialStarting price
EvanderYes: unlimited jobs and teammates, 50 AI resume scorings a month14 days of Startup, no cardFree, then from $79/month
AshbyNoNone listedFrom $300/month
GreenhouseNoNone listedQuote only
LeverNoNone listedQuote only
WorkableNo15 daysFrom $299/month
DoverYes: unlimited users, jobs and candidatesNot neededFree, Premium $199/month
GemNo (six months free under 30 employees)None listedCustom; startup program
KulaNoNone listed (product tour)From $5,120/year
Breezy HRNo14 days, no cardFrom $157/month
TeamtailorNoNone listedQuote only
BambooHRNoNone listedFrom $250/month
JazzHRNoNone listedFrom $1,000/year
ManatalNo14 days, no cardFrom $15/user/month
Zoho RecruitYes: 1 active job per recruiter15 days of EnterpriseFree, paid per recruiter
PinpointNoNone listedQuote only
RecruiteeNoFree trial, no cardBy company size
JOINNo14 days of AdvancedFrom €17 per job/month

Evander generates the job post, interview stages and scorecards from one sentence, so there is little to configure. It is invite-only: sign-up needs an invite code, and there is no public sign-up.

Common mistakes

  • Buying for the company you will be in three years. Switching is an afternoon with a CSV export; an enterprise contract at ten people is a year of cost and setup.
  • Ignoring metered AI. Credits that run out mid-month stop screening exactly when applications peak.
  • Paying per seat for occasional users. Interviewers who log in twice a month should not need a license.
  • Skipping the export test. Ask for a sample export before you import a single candidate.

For prices see ATS pricing compared; for a short list see the best ATS for startups.

Questions

When should a startup move from a spreadsheet to an ATS?

When more than one person is involved in hiring, when a role gets more than about 20 applicants, or when you have more than two open roles. At that point candidates get lost and replies are late.

What is the difference between an ATS, a recruiting CRM and an HRIS?

An ATS manages people who applied: jobs, pipeline, interviews and offers. A recruiting CRM manages people you approach before they apply. An HRIS manages employees after they sign: records, payroll and time off.

How long does it take to implement an ATS?

Self-serve products such as Dover or Breezy HR are live the same day: sign up, connect mail and calendar, post a job. Evander sets teams up in a short onboarding call during its launch. Quote-only enterprise products usually involve a sales process and an implementation project.

Can I switch ATS later without losing my candidates?

Yes, if your current ATS exports them. Every major ATS produces a CSV export of candidates and jobs. Evander imports CSV files and Ashby exports, including applications, stages, outcomes and notes.

How much should a startup spend on an ATS?

Nothing for the first hires: Dover, Evander and Zoho Recruit have free plans. From about ten people, $79–400 a month covers the published plans of Evander, Breezy HR, Workable and Ashby.

What is the easiest ATS to set up?

The easiest are the ones you can start yourself without a sales call: Dover and Zoho Recruit have free plans, and Breezy HR (14 days, no card), Manatal (14 days, no card), Workable (15 days) and JOIN (14 days) have self-serve trials. Greenhouse, Lever, Teamtailor and Pinpoint are quote only and start with a demo. Evander creates the job, stages and scorecards from one sentence, but is invite-only: sign-up needs an invite code.

Evander is our product, so read this as a vendor's view. Competitor facts come from each vendor's own pricing and product pages, linked below, and we say where another product is the better choice. Sources, checked on November 11, 2026: Ashby: ashbyhq.com/pricing, ashbyhq.com/product-updates/mcp; Greenhouse: greenhouse.com/pricing, greenhouse.com/newsroom/greenhouse-launches-mcp-giving-hiring-teams-a-governed-way-to-connect-ai-tools-to-greenhouse, vendr.com/marketplace/greenhouse; Lever: lever.co/pricing, vendr.com/marketplace/lever; Workable: workable.com/pricing, resources.workable.com/workable-mcp-server; Dover: dover.com/pricing; Gem: gem.com/pricing, gem.com/blog/introducing-gem-mcp; Kula: kula.ai/pricing, developers.kula.ai/docs/mcp; Breezy HR: breezy.hr/pricing, help.breezy.hr/en/articles/16358783-breezy-mcp-server-connection; Teamtailor: teamtailor.com/en/pricing, support.teamtailor.com/en/articles/15842409-connect-an-ai-assistant-to-teamtailor-using-mcp; BambooHR: bamboohr.com/pricing, bamboohr.com/about-bamboohr/press-release/bamboohr-announces-claude-connector-built-on-bamboohr-mcp; JazzHR: jazzhr.com/pricing; Manatal: manatal.com/pricing, support.manatal.com/docs/mcp-server; Zoho Recruit: zoho.com/recruit/pricing.html, zoho.com/recruit/mcp.html; Pinpoint: pinpointhq.com/features/mcp; Recruitee: recruitee.com/pricing; JOIN: join.com/pricing. Product names are trademarks of their owners; this page is not affiliated with or endorsed by them. Spotted something out of date? Write to hello@getevander.app.

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